Friday, May 7, 2010

Making The Most Of Atlanta Online Marketing For Your Business

To be effective in Atlanta online marketing  a company must own their website, have valuable, fun, engaging, and often entertaining information about not only their products and services but also the surrounding Atlanta Georgia community features and benefits. Following these simple tips in this article will not only help the business to capture local area web traffic but worldwide global web traffic as well.

1) Add Local Community Links and Surrounding Area Features

Such as offering details of Atlanta area culture and cuisine through links to partnering website owners. This kind of link sharing allows businesses to feed off of each others advertising.

Caution should be used however to not get too detailed and have too many external links as you may wind up directing traffic away from your website. You want to have just enough to encourage the web visitor to see that your business is an active part of the Atlanta community.

2) Keep The Info On The Website Current and Updated

Regularly updating your website helps too in increasing your website traffic both locally and globally. Search engines love to see new information. Keeping your website from going "stale" by adding events, promotions, coupons, even just updating photographs will encourage visitors to check back more often.

Plus as already mentioned the search engines will love you for it!

3) Offer Ways To Engage The Visitor To Participate

One of the best ways to ensure a loyal and repeat visitor to your website is to offer a way of engaging the visitor into the website. This is easily accomplished by adding a blog to your website. Posting new blog posts and allowing your visitors to participate in the discussion by commenting adds a real personal touch to the business website. Plus the website owner or manager can be more relaxed and informal with their readers at the same time.

4) Add A Newsletter

Of all the things you can do for your website to gain traffic and increase your leads, signups, and sales offering a way to capture your visitor's contact information should be top priority. The absolute easiest way to do this is to simply offer a newsletter signup from the website.

Have someone in your company to create a short article once a month, distribute it to your newsletter subscribers along with any special notices, deals, coupons or alerts and you will see your website traffic begin to soar. Not to mention your leads and sales.

A newsletter is an excellent way to stay in contact with your proven paying customer base and prospective customers as well. Newsletters also offer the ability to remind subscribers of special events, sales, closeouts, and discounts too. The advertising power of a newsletter should not be over looked!

Simply put to be effective in Atlanta online marketing a company must own their website so they have the ability to control the content that is being made available to the website visitors. This website should have valuable, fun, engaging, and often entertaining information about not only the company's products and services but also the surrounding Atlanta Georgia community features and benefits.

Following these simple tips will not only help the business to capture local area web traffic but worldwide global web traffic as well.